Rheem has been a trusted brand since 1930, offering high quality water heating products and reliable customer service for your lifestyle and peace of mind.
Press Release
Rheem Launches National Television campagin For Tankless Water Heaters - Campaign to Break on April 24th
April 24, 2006 | Montgomery, AL--Rheem, the nation’s largest manufacturer of water heating products, will debut a national television advertising campaign today to support the launch of their full line of continuous flow tankless water heaters.
“Because Rheem has the largest dealer network in the industry, national television advertising was the obvious medium.” “A tankless water heater can deliver a positive change in the lifestyle of today’s families, so lifestyle programming became the perfect fit for Rheem,” explains Laura Butler, Rheem manager of marketing communications.
The campaign includes three television spots: one sixty second spot and two thirty second spots, all of which will run on national cable including HGTV, DIY, Discovery, Fine Living, Food Network, and The Learning Channel (TLC). Local market television, consumer and trade print, and local radio will be additional mediums running simultaneously.
One ad named “Never Runs Out” features a woman who faces a variety of shortages throughout her day, as her car runs out of gas as she drives to work, the coffee pot is empty, and she comes home to find a note informing her that her husband has “gone fishing” for the weekend. The tagline “Some Things in Life are Bound to Run Out on You,” accompanies footage of the once frazzled woman now relaxing in a candlelit vanity tub.
The other ad named “Buzzer” features an active family limited to one bathroom frantically preparing for the day, as mom holds a stopwatch and hurries her three children through their daily morning routine. The tagline is “You Don’t Have to Rush to Avoid Running Out of Hot Water.”
Each commercial ends by revealing that Rheem Tankless Water Heaters qualify for up to a $300 energy tax credit.
For information on the full line of Rheem Tankless Water Heaters visit www.rheemtankless.com.
For more information on the Rheem advertising campaign, contact Jarls & Lawrence
Advertising at 404-213-6907 or lpeterson@jarls.com
Rheem Manufacturing Company is headquartered in New York City and has manufacturing operations on three continents. Rheem is a leading worldwide provider of home comfort systems including: water heaters, heating and air conditioning equipment, pool and spa heaters, and boilers.